115. Escape the Big “But” Zone: Stop Making Excuses and Start Taking Action

Speak And Get What You Want

115. Escape the Big “But” Zone: Stop Making Excuses and Start Taking Action

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“I want to change careers, but…”
“I want to start something new, but…”
“I want to improve my health, but…”

That one word can keep us trapped in what Chad Kerby and Francis Jones call the Big “But” Zone—the place where fear, uncertainty, and built-in excuses prevent us from pursuing what we truly want.

In this episode, Francis shares his powerful story of confronting his declining health, asking for help, and taking the uncomfortable steps that ultimately transformed his life. Chad and Francis reveal three keys to escaping the Big “But” Zone:

1. Be vulnerable enough to admit where you are.
2. Surround yourself with people who will help you move forward.
3. Take action—even when you cannot see the entire path.

You don’t need guaranteed results before you begin. Every attempt teaches you something, and every courageous step creates possibilities that excuses never will.