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In today’s NIL era, college athletes are getting paid, gaining influence, and facing more distractions than ever before often before they’re fully prepared for the weight that comes with it. In this episode, Chad Kerby sits down with Jesse Sitterud, a trusted mentor to high-earning college athletes, to unpack what NIL is really doing to focus, identity, and decision-making.
Jesse shares how he helps athletes stay anchored to what they truly want, avoid the trap of shiny objects, and think long-term in a world that rewards short-term attention. This conversation goes far beyond money, offering practical insight on clarity, discipline, and building a life, not just a brand, that lasts.
